Brand refresh and logo redesign for the Chinti & Parker identity originally designed in 2008/9. A bolder brand image was required to reflect the graphic colourful direction that the clothing has taken.  

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The redesign extends to clothes labelling, boxes, sale pouches, swing tags, back neck labels and stationery... all with a splash of C&P orange 

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Initial concepts moodboard for packaging ideas.

Finished box design is double hit bright orange onto Kraft with a white screen printed logo. Clothing is placed inside the box inside a cotton drawstring bag. 

 
The new logo applied to the website. Website design by Chinti & Parker

The new logo applied to the website. Website design by Chinti & Parker