Brand refresh and logo redesign for the Chinti & Parker identity originally designed in 2008/9. A bolder brand image was required to reflect the graphic colourful direction that the clothing has taken. Launched 2017.

CPlogo.jpg

The redesign extends to clothes labelling, boxes, sale pouches, swing tags, back neck labels and stationery... all with a splash of C&P orange 

silver-marl-hello-sweater-kj90_1.jpg
Cpmoodboard.jpg

Initial concepts moodboard for packaging ideas.

 

Finished box design is double hit bright orange onto Kraft with a white screen printed logo. Clothing is placed inside the box inside a cotton drawstring bag.

The new logo applied to the website. Website design by Chinti & Parker

The new logo applied to the website. Website design by Chinti & Parker