Brand refresh and logo redesign for the Chinti & Parker identity originally designed in 2008/9. A bolder brand image was required to reflect the graphic colourful direction that the clothing has taken. Launched 2017.
The redesign extends to clothes labelling, boxes, sale pouches, swing tags, the website, email promotions, back neck labels and stationery... all with a splash of C&P orange
Initial concepts moodboard for packaging ideas.
Finished box design is double hit bright orange onto Kraft with a white screen printed logo. Clothing is placed inside the box inside a cotton drawstring bag.
Back neck labelling on a signature cashmere knit