Laura Lee Jewellery logo, packaging, postcards, gift vouchers and look book/s design
Laura Lee was keen to have vintage looking branding using a pretty colour palette. Calligrapher Paul Antonio drew up the lettering to a brief referencing historical shop lettering. A strong brand image has been created with a pistachio and metallic gold colour palette and quirky circular boxes. A secondary straight logo option was also created for shop signage along with an LL monogram. It was important to have inconsistency with this brand so it did not look too modern and overly designed.